SORU
Fitness
Branding
Web design
Marketing
Summary
We worked with SORU, a performance lifestyle brand rooted in snow sports culture, to design a digital platform that combines editorial storytelling with retail functionality. By blending a dynamic blog and magazine-style layout with a clean e-commerce experience, we highlighted SORU’s passion for innovation, style, and adventure. The result was a visually striking and content-rich platform that positioned SORU as both a product leader and a cultural voice in the outdoor lifestyle space.
Challenge
SORU needed a digital hub that could serve dual purposes: to showcase its products while also establishing credibility as a thought leader in the snow sports and active lifestyle community. The challenge was to integrate editorial content, product features, and brand storytelling without overwhelming the user experience.
Solutions
We developed a hybrid design that merges blog and magazine elements with an e-commerce interface. Bold photography, high-contrast typography, and a bright, modern palette brought energy to the platform, while an intuitive grid system kept the browsing experience simple and organized. By balancing content and commerce, the platform successfully engaged users through both inspiration and conversion.
