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IT'S NOT  FUNNY

Capri Allee 

Hospitality

Branding
Web design
Marketing

Summary

We collaborated with Capri Allee, an elegant Italian fine dining restaurant, to craft a refined brand identity and digital presence that reflects its sophisticated culinary experience. The project combined a sleek online booking platform with timeless branding to elevate Capri Allee’s positioning as a premier dining destination. The result was a seamless customer journey that communicates luxury, authenticity, and modern hospitality.

Challenge

Capri Allee needed to establish a strong identity in a competitive fine dining market while ensuring that its digital experience matched the elegance of its cuisine and physical location. The challenge was balancing classic Italian sophistication with modern design, while making reservations and information easily accessible for potential guests.

Solutions

We designed a digital and physical brand system that aligned perfectly with Capri Allee’s values. The website featured a bold yet refined visual style with clean typography, striking imagery, and a simple booking flow. Complementary signage and branding elements carried this identity into the restaurant’s physical environment, creating a consistent and memorable guest experience from the first online impression to the in-person visit.

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