Baseline
Commerce
Branding
Web design
Marketing
Summary
Baseline is a modern tennis apparel brand aiming to blend performance with style for on- and off-court appeal. The campaign sought to create a seamless brand experience across both digital and physical touchpoints—using vibrant photography, bold typography, and sporty visuals to target an active, fashion-conscious audience.
Challenge
The main challenge was differentiating Baseline in a saturated sportswear market while maintaining a premium, fashion-forward aesthetic. The brand needed to balance technical athletic appeal with lifestyle storytelling, ensuring consistency across digital and physical touchpoints. A key obstacle was delivering a visual identity that captured attention quickly—both online and on billboards—without losing clarity of message.
Solutions
To overcome this, we developed a unified brand system built on bold typography, high-contrast tennis imagery, and a clean digital experience
.
Branding: Crafted a vibrant, modern look using neon accents against classic tennis visuals.
Web Design: Designed a conversion-focused site with a strong CTA (“Get 10% off”) to encourage sign-ups.
Marketing: Rolled out a dynamic campaign that combined sleek billboards with digital promotions, ensuring visibility both online and offline.
This approach positioned Baseline as a standout player in the tennis apparel space, driving early engagement and building a foundation for long-term growth.
